For this identity, we focused on the individual rather than the collective, employing an image-led approach to the campaign that allowed the dancer to take centre stage.

The carefully selected images demonstrate energy and movement, with consistent colours and expressive typography ensuring a harmonious flow throughout the campaign. For the Dublin Dance Festival branding, we created a versatile mark inspired by festival tickets. This mark could be applied to all festival communications, adding a burst of colour and maintaining consistency across the campaign.

The principle of simplicity, and spotlighting the dancers, was maintained throughout the digital and print promotional content for the various performances.