Bigger Brighter Bolder
Having established an overall approach in 2015, working on Showcase the following year allowed us to develop our story and create more impact. While 2015 was about differentiating Irish design and craft through it’s strong relationship with nature, this year we celebrated the growing confidence of the sector.
Guiding the long-term conversation
As with any future focussed project that has multiple touch-points and deliverables we began by establishing core pillars to ensure all work was cohesive year on year. This meant all stakeholders, team members, content development and design work stemmed from one informed place.
- Make Showcase a destination
- Reframe Irish design on world stage
- Authentic, but unexpected – Define authentic ‘best of Irish’
- Ensure experience is joined-up